You have put a lot of work into creating/adapting your OER. It's important to develop a marketing and promotion plan to share what you have done to ensure that it is used broadly. To promote your OER, you will need to develop a plan of activity. In traditional publishing models, marketing and promotion are completed for authors. For open education, however, you will need to get the word out there yourself about your resources. This page gives some tips on how to promote your OER.
Work backwards from your target release date to distribute workload and allocate time for tasks.
You do not have to wait until your OER is complete to send out messages about the upcoming resource. There are several different milestones you can share along the way to your final product. You can share content updates (e.g., completed chapters, sections, etc.); information about team members behind the work; aspects of inclusivity, accessibility, and diversity in your concept, content, and design; and engage with new ideas and opinions to connect with relevant, current discourse. The important part of your messaging is to tell your story honestly and transparently.
Ensuring your OER reaches the intended audience is a crucial part of the publishing process. Indeed, if TRU or a granting organization is funding your activity, they may want to see that their investment is justified via extensive usage of the resource by the intended audience. This section outlines potential open access distribution channels to support usage of your textbook.
While there are several ways to share your OER once you have created and licensed them, posting them to an Open Educational Resource Repository is a great way to increase the accessibility and audience for your materials. Many repositories will also archive your materials to ensure they are available long-term. By submitting your work in multiple repositories, it increases the chances that it will be discovered by educators and researchers looking for openly licensed content in your field.
Many collections allow authors to submit requests for their work to be included. Some repositories require that the resource meet certain criteria, such as an evaluation by a subject-matter expert. Here are a few examples of where you can apply (depending on the type of OER that you have created):
Additional high quality OER Repositories can be found via the "Find Images, Videos, and More" tab of this guide.
TRU Library has an institutional repository, TRUspace, which is TRU's open access digital repository for published and unpublished material created by the TRU community and its partners, including faculty, students, and staff. TRUspace is designed to showcase and preserve TRU's unique intellectual output by making the content freely available to anyone, anywhere via the web.
Sharing your work in TRUspace provides the following benefits:
If you've created an open textbook, one of the easiest ways to share your open textbook is to have it made available through library systems. TRU Library will work with you to get your textbook added to our Discover search tool.