Library Marketing began in Summer of 2013 when a librarian was tasked with creating new signage for the library it has since become a task that the Display Team has taken on. From this we have learned how to apply design elements to promotional materials and have responded to requests from colleagues to apply design expertise to existing signage & outreach material.
Promotional campaigns are Library driven campus wide events where we have worked with Marcom and library partners for a cohesive uniform multimedia approach to event promotion. A challenge the display team has faced is learning how to integrate our material into the larger corporate standards & procedures.
