Skip to Main Content

Creating an Academic Poster: Tips and Tricks

Live Help

Chat loading...


When creating an academic poster, know who your audience will be and keep them in mind. Will they be other academics, the general public, or a mixture? Can you assume a common understanding of terminology or theory, or will you have to put your ideas into more accessible language?

Know your audience image










Image by Free-Photos from Pixabay

Tips on writing for a general audience

  • Try to explain your research as concisely as possible: Who, What, Where, When, Why, and How?
  • Write in an active voice and provide context; give concrete everyday examples; paint a picture for the reader.
  • Order your text logically so it flows naturally. Introduce ideas as required and don't present new ideas late in the text.
  • Use short, clear sentences (25 words or less) and avoid complex grammatical structures.
  • Minimize the use of jargon, scientific or technical terms, and acronyms: if unavoidable, provide explanations.
  • If your audience is the general public, ask a friend unfamiliar with your field to read over your text for clarity.
  • Get feedback on your draft from colleagues, supervisors and at least one non-expert to your field.

Edit out unnecessary words. Below are some examples of words and phrases simplified to increase understanding for a general audience:

  • participate in --> take part
  • prior to --> before
  • discontinue --> stop
  • in the event of --> if
  • duration --> time
  • inform --> tell
  • scheduled to undergo --> due to have
  • accordingly, consequently --> so
  • with reference to, with regard to --> about
  • if this is the case --> if so
  • for the purpose of --> to