Creating an Academic Poster: Tips and Tricks

Audience

When creating an academic poster, know who your audience will be and keep them in mind. Will they be other academics, the general public, or a mixture? Can you assume a common understanding of terminology or theory, or will you have to put your ideas into more accessible language?

Image by Free-Photos from Pixabay

Tips on writing for a general audience

• Try to explain your research as concisely as possible: Who, What, Where, When, Why, and How?
• Write in an active voice and provide context; give concrete everyday examples; paint a picture for the reader.
• Order your text logically so it flows naturally. Introduce ideas as required and don't present new ideas late in the text.
• Use short, clear sentences (25 words or less) and avoid complex grammatical structures.
• Minimize the use of jargon, scientific or technical terms, and acronyms: if unavoidable, provide explanations.
• If your audience is the general public, ask a friend unfamiliar with your field to read over your text for clarity.
• Get feedback on your draft from colleagues, supervisors and at least one non-expert to your field.

Edit out unnecessary words. Below are some examples of words and phrases simplified to increase understanding for a general audience:

• participate in --> take part
• prior to --> before
• discontinue --> stop
• in the event of --> if
• duration --> time
• inform --> tell
• scheduled to undergo --> due to have
• accordingly, consequently --> so
• with reference to, with regard to --> about
• if this is the case --> if so
• for the purpose of --> to