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This guide outlines books, article databases and other sources to guide students and faculty researching a topic within the field of Marketing.


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Ben Mitchell

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Books to Get You Started

Why Reference books?

Question: What value lies in a reference work? Why should you bother to consult these books?

Answer: Reference books help create a framework around your topic. They can help guide you in asking the right questions. Reference books can help researchers become more efficient database searchers - in formulating which keywords (or search terms) to use. Scholarly reference books also contain bibliographies (!!) - a listing of some of the most respected secondary and most useful primary sources on a topic. In a nutshell.... reference books are a great way to begin your research.

Catalogue Search

Use the following terms in a subject search to find related items in the library catalogue.

Subject headings to explore:

  • Marketing Canada
  • Marketing Case Studies
  • Marketing Management
  • Marketing Periodicals
  • Marketing Research
  • Marketing Social Aspects

For topics related/associated with marketing try:

  • Consumer Behavior
    Customer Relations
    Internet Marketing
    International business enterprises Management

Books to Get You Started

Here are some awesome books to get you started on your research topic.  Please note: E-Books are restricted to current TRU students, staff and faculty



Citation Guides

Common Citation Styles

Research Strategies

Research Tips

Some really great resources to consult are:

Quick Links

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