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Marketing

This guide outlines books, article databases and other sources to guide students and faculty researching a topic within the field of Marketing.

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Julia Wells
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KEY RESOURCES

Books to Get You Started

Why Reference books?

Question: What value lies in a reference work? Why should you bother to consult these books?

Answer: Reference books help create a framework around your topic. They can help guide you in asking the right questions. Reference books can help researchers become more efficient database searchers - in formulating which keywords (or search terms) to use. Scholarly reference books also contain bibliographies (!!) - a listing of some of the most respected secondary and most useful primary sources on a topic. In a nutshell.... reference books are a great way to begin your research.

Catalogue Search

Use the following terms in a subject search to find related items in the library catalogue.

Subject headings to explore:

  • Marketing Canada
  • Marketing Case Studies
  • Marketing Management
  • Marketing Periodicals
  • Marketing Research
  • Marketing Social Aspects


For topics related/associated with marketing try:

  • Consumer Behavior
    Customer Relations
    Internet Marketing
    Entrepreneurship
    International business enterprises Management

Books to Get You Started

Here are some awesome books to get you started on your research topic.  Please note: E-Books are restricted to current TRU students, staff and faculty

Websites

Websites

Citation Guides

Common Citation Styles

Research Strategies

Research Tips

Some really great resources to consult are:

Quick Links

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