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Introduction to Business Research

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Scholarly vs. Popular

SCHOLARLY/PEER-REVIEWED

POPULAR/TRADE

Intended Audience

Researchers/Academics

General public

People working in the field

Author

Researchers/Academics

Credentials transparent

Professional writers/Journalists

Credentials less clear

Article Selection

Editorial board of researchers/academics

Peer-review committee

Editor assigns or chooses

Purpose

Relay information about original research

Relay general information

Entertain/infotainment

References

Bibliography/in-text citations

Very short or no bibliography

Advertisements

May promote upcoming conferences

Very few, if any, commercial ads

General or related to industry

Appearance

Serious title, plain

Graphs/charts/statistics

Eye-catching title

Glossy, colorful graphics

Writing style/format

Abstract

Methods/Results/Discussion

Formal style, terminology specific to field

No abstract

More free-flowing

Informal, general language