|
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SCHOLARLY/PEER-REVIEWED
|
POPULAR/TRADE
|
|
Intended Audience
|
Researchers/Academics
|
General public
People working in the field
|
|
Author
|
Researchers/Academics
Credentials transparent
|
Professional writers/Journalists
Credentials less clear
|
|
Article Selection
|
Editorial board of researchers/academics
Peer-review committee
|
Editor assigns or chooses
|
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Purpose
|
Relay information about original research
|
Relay general information
Entertain/infotainment
|
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References
|
Bibliography/in-text citations
|
Very short or no bibliography
|
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Advertisements
|
May promote upcoming conferences
Very few, if any, commercial ads
|
General or related to industry
|
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Appearance
|
Serious title, plain
Graphs/charts/statistics
|
Eye-catching title
Glossy, colorful graphics
|
|
Writing style/format
|
Abstract
Methods/Results/Discussion
Formal style, terminology specific to field
|
No abstract
More free-flowing
Informal, general language
|
