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ASA Style Guide

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General Format

Personal or Corporate Author. Date. "Title of Document." Location (if known): Institution or Organization. Retrieved Jan 1 2000 (http...).

Examples

American Sociological Association. "Quick Style Guide." Washington, DC: American Sociological Association. Retrieved November 18 2011 (http://www.asanet.org/Quick%20Style%20Guide.pdf).
Devor, A. H. "Reed Erickson and the Erickson Educational Foundation." Victoria, BC: University of Victoria. Retrieved November 18, 2011 (http://web.uvic.ca/~erick123/)

To find the physical location of an institution or organization, click on the “Contact Us“ link. If a webpage appears to have no place of publication, then leave it out:

British Broadcasting Corporation. “Reasons People Choose Atheism.” British Broadcasting Corporation. Retrieved November 18, 2011 (http://www.bbc.co.uk/religion/religions/atheism/beliefs/reasons_1.shtml).
Sweet, William. 2001. “Jeremy Bentham (1748—1832).” The Internet Encyclopedia of Philosophy. Edited by James Fieser and Bradley Dowden. Retrieved November 18. 2011 (http://www.iep.utm.edu/bentham/)