When making an academic poster, you should know who will be viewing it.
Will it be other academics?
Or the general public?
Can you assume a common understanding of terminology or theory?
Or will you have to put your ideas in accessible layman’s terms.
Will people viewing the poster be expecting a certain format or layout because of traditional expectations?
Tips for writing for the layperson
Use simple words and cut out unnecessary words. Here are examples of words and phrases that can be simplified in order to make it easier to understand for a reader: